ICAWC 2009: Day Two – The value of PR pester power
Dogs Trust Head of Communications Charlotte Speedy took to the stage this morning to talk about the value of PR pester power!
She gave a few examples:
Deborah Meaden of Dragon’s Den (whom we worked with on the YooDoo Dog after she supported YooDoo Doll maker Sarah Lu) had a feature in the Sunday Telegraph which mentioned [...]